MTV Network Graphics Package

Rebranding of the MTV’s Graphics Package

Tools

After Effects

Designed / Animated by

Jane Cho

When considering MTV, words like art, pop culture, vibrancy, and enjoyment immediately come to mind. Yet, the current color palette of their original logo doesn't quite match this essence. The bold red "tv" overshadows the "M," and the mix of colors lacks harmony. To infuse the vibrancy and fun that MTV stands for, I propose a shift to a more neon palette. Drawing inspiration from the intersection of lively art and pop art, I envision incorporating visuals of playful paint strokes to capture the spirit.

Design Process

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