MTV Network Graphics Package
Rebranding of the MTV’s Graphics Package
Tools
After Effects
Designed / Animated by
Jane Cho
When considering MTV, words like art, pop culture, vibrancy, and enjoyment immediately come to mind. Yet, the current color palette of their original logo doesn't quite match this essence. The bold red "tv" overshadows the "M," and the mix of colors lacks harmony. To infuse the vibrancy and fun that MTV stands for, I propose a shift to a more neon palette. Drawing inspiration from the intersection of lively art and pop art, I envision incorporating visuals of playful paint strokes to capture the spirit.
Design Process